Association executives may work in industries like health care, real estate, or banking—but at their core, they are in the relationship business.

This two-hour, interactive workshop is both strategic and tactical, equipping participants with the psychological insights and practical tools that successful leaders use to identify, build, and sustain strong, trusted relationships. These relationships are critical to attracting new members, deepening engagement, and accelerating non-dues revenue through partnerships, sponsorships, and programs.

Designed for association professionals and industry partners, the session emphasizes real-world application and practical takeaways that can be applied immediately across membership development, stakeholder engagement, and business growth.

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